The Senior Manager, Marketing is responsible for providing strategic marketing direction and leadership in support of the Society’s mission by building ASH brand equity and raising awareness of ASH’s programs, products, and services. The Senior Manager leads the marketing team in developing and executing marketing plans and social media strategy, ensuring an integrated approach across all departments and communication channels.
A FEW ESSENTIAL DUTIES AND RESPONSIBILITIES (Duties that occupy a major portion of time and importance in the job)
- Works collaboratively with the Society leadership and volunteer task groups to develop new marketing strategies that help achieve the Society’s business goals.
- Monitors and leverages evolving industry trends and new technologies to drive improvements to marketing strategies.
- Oversees the collection and analysis of reliable customer data; work with staff across departments to ensure that business decisions about product development, pricing strategy, customer access, and promotion are data-driven and responsive to evolving customer needs and behavior.
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