Nonprofit HR was retained by The Auto Care Association, the voice for the auto care industry—a coast-to-coast network of 500,000 independent manufacturers, distributors, parts stores and repair shops offering quality, choice and innovation for drivers for the search of a creative thinking, results-oriented Product Marketing Manager. The Auto Care Association keeps its members ahead of the curve, so they can continue to serve every kind of vehicle on the road today—providing parts and services designed to make vehicles last longer, perform better and keep drivers safer. Learn more about the organization here.

The Product Marketing Manager will contribute to the development of product strategy, features, three to five-year road map, and positioning for price, features and market education for assigned Auto Care Association products and member services. They will support efforts to drive event attendance, increase member engagement and acquisition, and build association authority. This position is part of a dynamic marketing team of change agents looking to elevate and advance the association to its full potential. The ideal candidate will be a creative thinker who can work both autonomously and in a team environment, willing to contribute to various projects as necessary.  Gathers market research and analyzes market trends for assigned and new products.  Subject matter expert on buyer market intelligence; how they buy and their buying criteria and transfers that knowledge to the sales channel and marketing teams.

A Few Duties & Responsibilities:

• Assist in developing product strategies that includes positioning and messaging that differentiates assigned products in the market.
• Conduct research and analyzes market data meant to identify potential and existing customers, competitors, and markets for products. Develops recommendations based upon research and analysis for products.
• Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption.
• Communicate the value proposition of the products to the Business Development and Communications teams. Develops and delivers product-specific training to sales and support teams.

See the full position description and how to apply.

If you are a dynamic, self-starting professional with the above qualifications and are interested in joining a great organization, we would like to hear from you. Qualified candidates should forward their resume and cover letter to Yvonne Rivera, Director, Talent Acquisition, yrivera@nonprofithr.com. Please put “Product Marketing Manager” in the subject line.

The Auto Care Association provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or genetics.