Atokatha leads Nonprofit HR’s marketing and communication firm-wide strategy and practice. She brings over 20 years of experience designing, implementing and promoting data-driven marketing best practices across the full range of marketing and communications for nonprofit and for-profit organizations.
Her most recent role, prior to Nonprofit HR, was as Senior Director, Marketing & Digital Community Engagement with the International Economic Development Council. Atokatha has also worked with ICMA, Smithsonian Institution, Integrated Systems Analysts, Inc. and several other social-impact organizations. She also has experience in supplier diversity, having built tier I and tier II minority business relations with Fortune 500 companies. She has represented various firms through the National Minority Supplier Development Council’s national and state affiliations.
The former CEO of Brandbuilder, a full services communication and marketing firm, she has led consultants who are focused on vision and mission mapping, strategic communication, branding and marketing projects management. Atokatha is a 10-year columnist for Minority Business Entrepreneur magazine; co-author of two small business publications, Seen and Sustained and The Balancing Act; an international speaker; and adjunct professor.
Atokatha is a certified PDA (Personal Development Analysis) Analyst. The PDA Assessment is a reliable, scientifically validated tool specifically developed to understand and describe the behavioral styles of individuals in hiring and working environments. The PDA is also used in the firm’s retained executive and professional search practice and in its internal hiring and talent development practices as well. She holds a Master in Business Administration (MBA) degree in International Business from Trinity University and bachelor’s degree in Communications from Marymount University. Atokatha is pursuing a doctorate degree in Business Psychology at The Chicago School of Professional Psychology in Washington, D.C.