December 2, 2021
Media Contact:

Atokatha Ashmond Brew


New survey results indicate renewed commitment to previously held talent management priorities

WASHINGTON, D.C., DECEMBER 2, 2021—The 2022 Nonprofit Talent Management Priorities Survey results are in and show social impact organizations will deepen focus on culture and employee engagement, learning and development and performance management again in 2022—these same priorities were indicated in the 2021 survey. One priority area that will see a significant increase in concentrated effort is talent acquisition, which is at 79% in 2022, up from 59% in 2021. More specifically, organizations will continue to focus on attracting and hiring diverse talent at 69% which is up from 54%. Also, organizations that will strengthen their employer brand to attract better talent is also up to 46% from 25%. Social impact organizations across the nation are also increasing their focus on total rewards with 65% focusing in this area versus 46% last year.

“These results are exactly aligned with where social impact organizations should be, especially as they continue to realize the need to focus on growing, engaging and retaining an inclusive workforce. These results reinforce what Nonprofit HR consultants are partnering on with our more than 300 client organizations. Daily, we are seeing mission-driven employers’ commitment to prioritize their people by investing in all major aspects of the employee experience,” said Lisa Brown Alexander, CEO, Nonprofit HR.

The data regarding talent acquisition also reveal that instead of focusing on implementing initiatives to increase candidate engagement at 15%, as was the case in 2021, 50% of organizations that are prioritizing talent acquisition are planning to strengthen internal capacity around interviewing skills, which includes behavioral interviewing, training staff to conduct proper interviews and mitigating bias in the interviewing process. Additionally, 51% of organizations that plan to prioritize total rewards with a focus on implementing merit-based pay programs, which historically has not been a major focus.

“Focusing on total rewards is one way that mission-driven organizations are responding to the Great Resignation, considering over 500 nonprofits weighed in on the 2021 Nonprofit Talent Retention Practices Survey and the data revealed that 70% of respondent organizations expect their turnover rate to increase or remain the same from 2020 to 2021. This also provides insight into why organizations are prioritizing culture and engagement, with a shift to 91%, up from 88% last year. We are seeing more and more nonprofits take proactive steps to deepen their commitment to their employees.” said Brown Alexander.

The full 2022 Nonprofit Talent Management Survey results may be seen here.

Press seeking interviews with Nonprofit HR’s CEO should email Managing Director of Client Marketing & Strategic Communication, Atokatha Ashmond Brew, at


About Nonprofit HR

Nonprofit HR is the country’s leading and oldest consulting firm focused exclusively on the talent management needs of social impact organizations. We focus our efforts on Strategy & Advisory, HR Outsourcing, Search, Total Rewards and Diversity, Equity & Inclusion. Nonprofit HR also offers customized trainings, research and events, all with the objective of strengthening the people management capacity of the workforce. Since 2000, our staff of credentialed experts have advanced the impact of some of the world’s most influential brands in the sector. Learn more about the missions we serve.

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